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Field Guide to Customer Journey Awareness: Understanding Customer Behavior for Better Retention
Customer journey awareness gives marketers the ability to decipher customer movement and behavior across all stages and touchpoints.
It’s Time For Your Contact Center Transformation
The hybrid work model is here to stay and so is AI tech. Is your contact center ready to go digital? Learn the latest contact center transformation trends, including key takeaways from Enterprise Connect 2022.
Improve Your Customer Data Management Process With an Enterprise CDP
50% of executives said improving customer data management (CDM) is their Number One priority for customer experience, according to a recent commissioned Forrester survey. The group of interviewed executives, marketing directors, and technology decision-makers say they recognize the vital role of integrated customer data systems in delivering personalized experiences to customers.
Advances in Contact Center Technology Improve Agents’ Ability to Support Customers
As customers’ expectations for frictionless service increase, companies are re-imagining the contact center. Learn how advances in contact center technology are improving the customer experience.
Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment
Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment Customer Data Platforms are well-positioned to solve complex data challenges with actionable results across the...
What is AWS for Automotive, and How Will CDPs Fuel 2022 Digital Acceleration?
Experts say auto industry digital transformation will continue in 2022. Here’s how customer data platforms (CDPs) and the new AWS for Automotive are fueling this trend. Case studies: Subaru and Maruti Suzuki.
Partner Spotlight: Are CDPs Replacing CRM & Penetrating Midmarket? Allant Expert Perspective
Allant’s SVP of marketing, Stephanie Meade, discusses top trends in personalized marketing, digital transformation, location-based marketing, and geotargeting. She also explains hot trends in marketing.
Retail Holiday Guide 2021: What the Experts Say
What hand will the 2021 holidays deal retailers? Retail expert Nick Antoniades analyzes emerging trends and explains how real-time customer data can help retailers exploit opportunities and handle the challenges of finding a “new normal” in retail—and adjusting whenever “normal” changes.
How Data Helps Marketers Win in Key Customer Moments
The Digital Shift, Live Virtual Event: Top marketers and expert analysts share how to future-proof your tech stack, take advantage of first-party data opportunities, and deliver seamless personalized experiences.
Contact Center Trend: How CDPs Add Personalization to Customer Experience
Sheila McGee-Smith explains why businesses use customer data platforms (CDPs) to bust data silos, personalize amazing CX, and increase CLV. They also help service agents to understand and empathize with customers.