10 Beautiful Views to Enjoy at the Gartner Marketing Symposium
Expert advice, practical methodologies, and meaningful networking await you at the 2019 Gartner Marketing Symposium in San Diego. Each year, the conference features marketing leaders eager to share their insights and advice to help you level up your marketing strategy.
We’ll be there, along with some of the world’s leading technology and service providers, ready to learn about marketing technology and leadership best practices from a variety of industry experts. (If you missed it, we created a list of 12 symposium sessions for data-driven marketers.)
While you’re in town for the symposium, why not spend some time capturing the city’s stunning sights (and maybe boost your social media presence and further engage your audience)? B2B marketers increased their use of audio/visual content by 64% this year for a reason; images and video outperform standard text on every platform.
So, take advantage of the opportunity to add new sites and sounds to your social media feeds. We put together the following list of beautiful views to enjoy while you’re in town. Visit them to nourish your soul (and spice up your Instagram feed).
Embarcadero Marina Park
Embarcadero Marina Park is the perfect place to view the San Diego skyline while shopping, dining out, watching the ships sail by, or just catching a world-class sunset. Whatever your industry or niche, there’s something at Embarcadero for everyone to enjoy.Image credit: Port of San Diego
Los Peñasquitos Canyon Preserve
TLC may have told us, “don’t go chasing waterfalls,” but at Los Peñasquitos Canyon Preserve, the temptation is too strong to resist. Glorious waterfalls cascade down the preserved land, surrounded by lush trees, mountain views, and miles of hiking trails.
While you walk along the sandy paths at Los Peñasquitos, consider going live on Facebook or Instagram, so your followers can enjoy the breathtaking views in real-time.Image credit: Penasquitos.org
Altitude Sky Lounge
Situated 22 stories above the historic Gaslamp District, Altitude Sky Lounge is a San Diego must-see. The elite rooftop bar overlooks the city—including Petco Park, home of the Padres baseball team. At Altitude Sky Lounge, the drinks and photo opportunities are endless.Image credit: Marriott San Diego Gaslamp Hotel
Torrey Pines Gliderport
For a true bird’s-eye view of San Diego, head to Torrey Pines Gliderport. The elite flying school has been around for nearly 100 years, providing tourists and locals alike with world-class flying lessons, tandem flights—and, of course—unforgettable views. Even if you choose to keep your feet on the ground, you can get some truly epic photos.Image credit: Travel and Leisure
As its name suggests, Sunset Cliffs is the perfect spot to watch the sun set—and to capture glorious photos and videos in the process. Professional photographer and avid Instagrammer, Robert Caplin, recommends to “throw in other details, add silhouettes of people, background elements like statues, lampposts, and buildings,” to take your sunset picture to the next level.
As the Gartner Marketing Symposium wraps up, grab your camera and make your way to the beautiful Sunset Cliffs.Image credit: U.S. News Travel
Top of the Hyatt
After a full day at the symposium, head to Top Of The Hyatt for a custom cocktail and a stunning view. The luxury bar sits 40 stories above San Diego Bay. Through its floor-to-ceiling windows, you can see all the way to Mexico. Check in to Top Of The Hyatt on Facebook, Twitter, or Instagram, and share a panoramic picture to give your followers the full, 360-degree experience.Image credit: WestJet Magazine
This colorful, topsy-turvy plaza feels straight out of the world of Dr. Seuss. San Diego’s Horton Plaza is known for its fun and funky architecture, attracting locals and tourists from all over. Shop ’til you drop and catch the latest movie at the plaza, and send a splash of color and pizazz to your social feed with a video or picture from the multicolored mall-front.Image credit: San Diego Downtown News
Swami’s Tide Pools
Depending on your industry, there’s a good chance your content strategy doesn’t afford you the opportunity to post about marine life too often. But, while you’re in San Diego for the Gartner Marketing Symposium, sea life is around almost every corner. So why not share it?
Visit the tide pools at Swami’s State Beach and wow your followers with some awesome aquatic scenes.Image credit: Your North County
Visit the meditation gardens at Encinitas Temple for luscious plants, beautiful flowers, and enchanting views your followers will love. After a busy day soaking in marketing and leadership best practices, your mind will appreciate a break in the peaceful environment.Image credit: CaliforniaBeaches.com
Mount Soledad is a prominent San Diego landmark overlooking the Pacific Ocean and offering visitors stellar ocean views. If you want to stay active during your California stay, Mount Soledad is the perfect biking destination. Numerous paths nearby lead to prominent attractions.
Consider attaching a video recorder to your helmet and casting a live-stream of your bike tour to your followers, giving them a feel for the Mount Soledad experience.Image credit: CaliforniaBeaches.com
From Symposium to Sight-Seeing
If you’re looking to grow revenue, drive customer experience and lead digital innovation, the Gartner Marketing Symposium is for you. While you’re in town for the three-day event, this list will help you find the best photo and video opportunities to wow your social media followers back home. For what sessions to see, check out our top 12 picks and make sure to stop by Booth #104. We can’t wait to meet you in San Diego!
In the meantime, learn how the Arm Treasure Data enterprise Customer Data Platform (CDP) can give you the data you need to propel your marketing strategy forward.