Author Archive for: "micki"

November 13, 2018

4 Ways CMOs and CIOs BOTH Win with Customer Data Platforms

4 Ways Customer Data Platforms Help CIOs AND CMOs Data-driven marketing delivers results — such as more personalized experiences, more efficient decision making and more effective segmentation of audiences. ...

October 2, 2018

Announcing the Arm Treasure Data Audience Suite

Announcing the Arm Treasure Data Audience Suite News Highlights: The Audience Suite makes customer data accessible and actionable providing a complete customer profile on one screen Intuitive interface...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level

Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...

What’s the Difference Between CRM & CDP?

When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into the...

Top 5 Marketing Considerations for the GDPR

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it's interesting to note the big impact marketing operations and the explosive pace of m...