Author Archive for: "Micki Collart"

January 14, 2019

Customer Data Platforms: Should You Build or Buy a New CDP?

Yet creating a unified and complete view of the customer continues to be a challenge for even the most advanced companies. Before the advent of Customer Data Platforms (CDPs), which unify data coming from many ...

November 13, 2018

4 Ways CMOs and CIOs BOTH Win with Customer Data Platforms

Data-driven marketing delivers results — such as more personalized experiences, more efficient decision making and more effective segmentation of audiences. Yet marketing teams often need outside help to make...

October 2, 2018

Announcing the Arm Treasure Data Audience Suite

Announcing the Arm Treasure Data Audience Suite News Highlights: The Audience Suite makes customer data accessible and actionable providing a complete customer profile on one screen Intuitive interface...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level

Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...

What’s the Difference Between CRM & CDP?

When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into the...

Top 5 Marketing Considerations for the GDPR

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it’s interesting to note the big impact marketing operations and the explosive pace of...