Micki Collart - Treasure Data Blog

Author Archive for: "Micki Collart"

7 Superpowers of Data Enrichment—And Why Your Marketing Team Needs Them

If you've been in marketing for almost any amount of time, odds are you've taken your share of heat when things have gone wrong. Your martech probably has, too. “Why are leads [sales, profits or ROI] down, wh...

PARCO Fights the “Retailpocalypse” with Omnichannel Personalization

“Data-driven company” is a title that many businesses long for. But PARCO Co. Ltd., which owns a chain of retail malls in Japan, has actually earned that title. It’s on the front lines of successful effor...

Elevating the Marketer’s Role in Customer Experience

Today’s CMOs don’t have it easy. Their tenure is the lowest of the C-suite, even though there’s often a direct link between the value they bring and the company’s bottom line. It’s easy for them to be...

New look, features allow all CDP stakeholders to work together closely and maximize productivity across teams

When we talk to marketing leaders about their biggest pain points, the struggle to consolidate data across departmental silos seems to always be at the top. In fact, 87% of executives are not confident they are...

January 14, 2019

Customer Data Platforms: Should You Build or Buy a New CDP?

To build or to buy a customer data platform (CDP); that is the question. By now, forward-thinking CMOs in every industry have recognized the power of data-driven marketing-how it increases engagement and helps ...

November 13, 2018

4 Ways CMOs and CIOs BOTH Win with Customer Data Platforms

Data-driven marketing delivers results — such as more personalized experiences, more efficient decision making and more effective segmentation of audiences. Yet marketing teams often need outside help to make...

October 2, 2018

Announcing the Arm Treasure Data Audience Suite

Today’s marketing operation is an engine — constantly in motion to drive messages and communications that improve sales. Amidst the increasing pace of data, adding new marketing technologies and/or data sou...

GDPR’s Primary Lesson: Companies Must Take Consumer Trust to a New Level

Even successful enterprises can expect to fall short unless they get a handle on all their customer data—including the consent to use it. With the implementation of the European Union's General Data Protecti...

What’s the Difference Between CRM & CDP?

When Salesforce introduced its CRM product in the 2000s, it revolutionized how marketing and sales could keep track of their customers. A customizable, cloud application gave companies a whole new view into the...

Top 5 Marketing Considerations for the GDPR

Given the focus these days on how enforcement of the General Data Protection Regulation (the GDPR) will affect marketing, it’s interesting to note the big impact marketing operations and the explosive pace of...