Augmented reality and virtual reality are garnering intense interest for their marketing, gaming, brand development, and entertainment possibilities, and more companies are taking notice and adopting these technologies.

The era of mass-market-retail is clearly out on a ledge, judging by the Hunger-Games-style body count of store closings, but what will take its place? How far will retailers go to entice customers to actually GO shopping?

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences Increasingly, retail business isn’t all about the product—it’s about the experience. Research suggests that customer experience will actually overtake price and product as the…

7 Superpowers of Data Enrichment—And Why Your Marketing Team Needs Them If you’ve been in marketing for almost any amount of time, odds are you’ve taken your share of heat when things have gone wrong….

Infographic: 50 Years of Gaming—What’s Next? From arcades to augmented reality, gaming has delivered surprising, exponential growth. And the next era—powered by 5G, AI, and gamer data—is expected to dwarf even the past explosive rise….

Are you trying to figure out ad tech? For marketers who aren’t steeped in the field, it can be a challenging world to enter, as digital advertising has reached new heights of complexity. With the rise of programmatic advertising, AI …

Have you used voice search today? If you’re in marketing, your customers probably have. According to Google’s mobile voice study, 41 percent of adults use voice search every day, conducting millions of queries. But how do you optimize for voice search?…

Are you on your way to the 2019 Martech® Conference? Wondering how to spend your time outside of the San Jose Convention Center? Sure, you’ll be immersed in marketing, technology, and management insight for three days at Martech, but why stop there?

Words from the Wise: 10 Expert Quotes on Why Marketers Need to Turn Their Attention to the Internet of Things By 2025, a whopping 75 billion devices are expected to be connected to the internet,…

There’s no avoiding it. There’s no running from it. There’s no denying it. The Internet of Things (IoT), and its endless stream of complex device data, is a strategic game-changer for marketers…