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November 14, 2019

AR vs. VR: What’s the Difference? Marketers Put Augmented and Virtual Reality to Work

Augmented reality and virtual reality are garnering intense interest for their marketing, gaming, brand development, and entertainment possibilities, and more companies are taking notice and adopting these technologies.

VR, AR and Mass Personalization: How Far Must Retail Go to Reinvent Itself?

The era of mass-market-retail is clearly out on a ledge, judging by the Hunger-Games-style body count of store closings, but what will take its place? How far will retailers go to entice customers to actually GO shopping?

August 24, 2020

The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World

How is a global pandemic accelerating the auto industry’s digital transformation and what obstacles are still ahead? To find out, Winterberry Group interviewed more than 30 automotive marketers from global brands.

Summer Webinar Series for CMOs and Data-Driven Marketers

We’ve lined up a summer webinar series featuring top marketing experts with a focus on how to become more agile, more data driven, and more successful at accelerating digital transformation, which so many organizations are now facing.

January 31, 2020

Martech Skills 2020: 10 Top Skills Your Digital Marketing Team Needs

Beyond the fundamentals, what advanced skills are likely to give your team the edge over competitors in 2020? We've rounded up 10 top skills to consider acquiring or upgrading in the year ahead.

January 24, 2020

5G’s Finally Here—5 Ways It Will Change Digital Marketing in 2020 and Beyond

Buzz around 5G has been growing louder, but by now, the overly optimistic, under-delivered projections of previous years might have left you jadedly wondering, “Why shouldn’t I ignore 5G for a little while longer?”

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences Increasingly, retail business isn’t all about the product—it’s about the experience. Research suggests that customer experience will actually overtake price and product as the...

7 Superpowers of Data Enrichment—And Why Your Marketing Team Needs Them

7 Superpowers of Data Enrichment—And Why Your Marketing Team Needs Them If you’ve been in marketing for almost any amount of time, odds are you’ve taken your share of heat when things have gone wrong....

Infographic: 50 Years of Gaming—What’s Next?

Infographic: 50 Years of Gaming—What’s Next? From arcades to augmented reality, gaming has delivered surprising, exponential growth. And the next era—powered by 5G, AI, and gamer data—is expected to dwarf even the past explosive rise....

5 Types of Ad Tech Marketers Need to Know

Are you trying to figure out ad tech? For marketers who aren’t steeped in the field, it can be a challenging world to enter, as digital advertising has reached new heights of complexity. With the rise of programmatic advertising, AI ...

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