Augmented reality and virtual reality are garnering intense interest for their marketing, gaming, brand development, and entertainment possibilities, and more companies are taking notice and adopting these technologies.

The era of mass-market-retail is clearly out on a ledge, judging by the Hunger-Games-style body count of store closings, but what will take its place? How far will retailers go to entice customers to actually GO shopping?

For Gen Z, there is no distinction between the digital and physical worlds. Marketing to this constantly connected generation requires data-driven, personalized CX and a detailed single customer view (SCV) to drive multi-experiences.

Digital media promised brands could deliver personalized and relevant content at the most appropriate time. Instead of being disruptive, brands could provide value. Years into the digital era, is this actually true?

Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience.

How is a global pandemic accelerating the auto industry’s digital transformation and what obstacles are still ahead? To find out, Winterberry Group interviewed more than 30 automotive marketers from global brands.

We’ve lined up a summer webinar series featuring top marketing experts with a focus on how to become more agile, more data driven, and more successful at accelerating digital transformation, which so many organizations are now facing.

Beyond the fundamentals, what advanced skills are likely to give your team the edge over competitors in 2020? We've rounded up 10 top skills to consider acquiring or upgrading in the year ahead.

Buzz around 5G has been growing louder, but by now, the overly optimistic, under-delivered projections of previous years might have left you jadedly wondering, “Why shouldn’t I ignore 5G for a little while longer?”

What Marketers Need to Know About Omnichannel Customer Journeys & Experiences Increasingly, retail business isn’t all about the product—it’s about the experience. Research suggests that customer experience will actually overtake price and product as the...