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Popular Posts
August 8, 2019

Artificial Intelligence: 10 Best AI Conferences and Shows in Q3-Q4 2019

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Whether you're an extrovert who enjoys handing out your business card or an introvert who prefers thoughtfully taking in the keynotes, AI shows and conferences represent a great opportunity to get the insights ...
August 6, 2019

Create the Ultimate, Actionable Marketing Dashboard

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Ever feel overwhelmed by marketing reports? Think that maybe you're not getting the right data—or maybe not all of it? Frustrated with how long it takes to interpret your reports, so you and your team can mak...
July 29, 2019

Fix the Last-Yard Retail Sales Problem with Omnichannel Personalization

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How much more could retailers sell in-store if they really knew each individual customer before approaching? What if associates could see what each customer had recently browsed online, how much they'd bought b...
July 24, 2019

Personalization & D2C Brand Marketing: 6 Ways to Win Customer Loyalty

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Direct-to-consumer (D2C) brands are on the rise, upending traditional retail. Companies with cult-like status include fast-rising newcomers like Casper, Third Love, Warby Parker, Allbirds and Harry's. These dig...
July 22, 2019

Can Omnichannel Personalization Save Retail? New Report Explores Progress

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It's been called an apocalypse. Each time a retailer announces a new wave of brick-and-mortar closures, headlines predict the end of retail as we know it. But savvy retailers aren't going down without a fight. ...
July 15, 2019

What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

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Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it's not clean or timely, it could be costing you money and customers or causing you ...
July 10, 2019

What’s the Difference? Customer Loyalty vs. Customer Retention

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The swipe of a credit card and the delivery of a confirmation email does not mark the end of a customer-to-brand relationship. In fact, it's only the very beginning. Guiding your customers through a successful,...
July 9, 2019

CDP Buyer’s Guide: Should You Build or Buy a Customer Data Platform (CDP)? 7 Key Questions

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In this time of technology-driven disruption in every industry, companies are realizing that their competitive market position relies heavily on how well they can engage, service, and delight both prospects and...
July 2, 2019

5 Mobile-First Marketing Strategies to Win Customer Loyalty

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What's turning retail personalization technology into a martech “must-have”? The first monster trend is mobile apps—because whether they're buying diapers, mascara, or chicken nuggets—consumers rely on ...
June 27, 2019

Omnichannel & Beyond: 18 Customer Experience Insights and Statistics

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If customers walked down a single, predictable path on the way to making purchases, it would be easy to meet them along the way. But that's not how it works, which is why today's marketers look at the big pictu...
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Treasure Data Customer Data Platform (CDP) brings all your enterprise data together for a single, actionable view of your customer. Learn more by clicking below:

What is a Customer Data Platform (CDP)?
Why Enterprise CDP?
Why Treasure Data?
Enterprise Customer Data Platforms for Dummies 2.0
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Explore Featured Posts
  • Maximize Success in the Omnichannel Landscape
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  • The Difference Between First-party, Second-party, and Third-party Data
  • Accelerate Your Customer Journey
  • Top Challenges of AI Deployment–And How to Overcome Them
  • Mapping the Customer Decision Journey To Improve Your Marketing
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