The Data Nerd’s Guide to eTail East

The Data Nerd’s Guide to eTail East

August 19-22, eTail East comes to Boston. For retailers and marketers who are fascinated by data—and that should be all of us—this show offers such an embarrassment of riches, it’s easy to get option paralysis. You’ll see presentations on everything from driving traffic through the marketing funnel, to omnichannel personalization, as well as sales and marketing analytics. And if you’ve ever been a kid in a candy store or an adult at the Cheesecake Factory, you know the struggle: When you’re surrounded by treats, it’s hard to know where to start. Here are a few ideas about where to begin.

Things really heat up between 2-5 p.m. every day—that’s when your attention is split between four different tracks, each offering a lineup of 20-minute presentations. We went through the daily listings and curated a lineup of data-centric presentations. Note we’re not saying these are the best, or the only ones you should attend—nothing disparaging about the competing options.

Day1
Day2
2-2:20 p.m. 2:05-2:25 p.m.
Translating a Legacy of Service into an Omnichannel World Using First-Party Data to Drive Efficient and Effective Marketing through the Funnel
  • Stuart Benzal, VP, Omni Channel Customer Care at Hudson’s Bay Company
  • Rob Rutledge VP, Operations and Customer Experience at Hudson’s Bay Company
2:20-2:40 p.m. 2:25-2:35 p.m.
From Visitors to Star Customers How Clean Traffic Analytics Can Help Drive Marketing and Operations Strategies
2:40-3:10 p.m. 2:45-3:15 p.m.
Panel Discussion: Taking Advantage of Connected Consumers (and Enabling Connected Commerce) Panel Discussion: Using Data to Improve UX and Customer Interaction
4-4:20 p.m. 4-4:20 p.m.
Top Ten List: Ten Best Practices for Building Great Customer Experiences Adventures in Replatforming to Create Delightful Shopping Experiences
  • David Levin, VP, Customer Experience & Digital Innovation at Bob’s Discount Furnitur
  • Dimple Rao, VP, Head of Product Management, UX & Design at FTD
4:20-4:35 p.m. 4:30-5 p.m.
Success with Cross-Channel Personalization Panel Discussion: Changing Your Approach to Conversion Optimization—Getting Results Now
4:35-5 p.m.
Panel Discussion: How Supercharged Data Is Creating Super VIP Loyalty Programs

And, of course, all the keynote speakers are essential viewing. Thankfully, you don’t have to choose between them. We’re especially looking forward to The Truth About Retail Personalization, from our own Erik Archer Smith.

If you’re headed to eTail East, you can request a meeting with one of our Arm Treasure Data CDP experts to see how we can connect your entire martech stack for better insights. Or you can stop by Booth #405 on the exhibit floor, and we’ll show you some great options for using your data more effectively to drive sales and create omnichannel customer experiences that convert. See you there!

Esther Gnanadoss
Esther Gnanadoss
Esther Gnanadoss is a marketing intern at Arm Treasure Data. She currently attends Simpson University, where she is a student athlete and is pursuing a double major in Business Administration and Communication. She will graduate in spring 2021.
Related Posts