The Data Nerd’s Guide to eTail East

August 19-22, eTail East comes to Boston. For retailers and marketers who are fascinated by data—and that should be all of us—this show offers such an embarrassment of riches, it’s easy to get option paralysis. You’ll see presentations on everything from driving traffic through the marketing funnel, to omnichannel personalization, to sales and marketing analytics and best practices of top omnichannel brands. And if you’ve ever been a kid in a candy store or an adult at the Cheesecake Factory, you know the struggle: When you’re surrounded by treats, it’s hard to know where to start. Here are a few ideas about where to begin.

Things really heat up between 2-5 p.m. every day—that’s when your attention is split between four different tracks, each offering a lineup of 20-minute presentations. We went through the daily listings and curated a lineup of data-centric presentations. Note we’re not saying these are the best, or the only ones you should attend—nothing disparaging about the competing options.

Day1	Day2
2-2:20 p.m.	2:05-2:25 p.m.
Translating a Legacy of Service into an Omnichannel World	Using First-Party Data to Drive Efficient and Effective Marketing through the Funnel
Stuart Benzal, VP, Omni Channel Customer Care at Hudson’s Bay Company Rob Rutledge VP, Operations and Customer Experience at Hudson’s Bay Company	Sarah Stalnecker, Head of Global Analytics at New Balance
2:20-2:40 p.m.	2:25-2:35 p.m.
From Visitors to Star Customers	How Clean Traffic Analytics Can Help Drive Marketing and Operations Strategies
Andy Culligan, VP of Marketing at Exponea Ricardo Gómez, Global Head of 365 Consumer Marketing at Desigual	Gian Elio Filice, Head of Quantitative Marketing at 7Pixel Carl Herberger, Vice President, Security Solutions at Radware-ShieldSquare
2:40-3:10 p.m.	2:45-3:15 p.m.
Panel Discussion: Taking Advantage of Connected Consumers (and Enabling Connected Commerce)	Panel Discussion: Using Data to Improve UX and Customer Interaction
Ashley Wahl, Web, E-commerce & Digital Manager at IKEA Chris Hasek-Watt, Founder at Wearit Alison Stiefel, VP of Marketing at ShopStyle Peyman Zamani, CEO at Logicbroker	Rocky Sharma, Sr. Director, Product Management, eCommerce at Builddirect Morten Jørgensen, Digital Tech Lead at Carl Ras Sidney Dunn, Director of Loyalty, Americas at Comarch Yaa Stanley, VP, eCommerce at Corelle Brands
4-4:20 p.m.	4-4:20 p.m.
Top Ten List: Ten Best Practices for Building Great Customer Experiences	Adventures in Replatforming to Create Delightful Shopping Experiences
David Levin, VP, Customer Experience & Digital Innovation at Bob’s Discount Furnitur	Dimple Rao, VP, Head of Product Management, UX & Design at FTD
4:20-4:35 p.m.	4:30-5 p.m.
Success with Cross-Channel Personalization	Panel Discussion: Changing Your Approach to Conversion Optimization—Getting Results Now
Brian DeLaite, VP at LS Direct Marketing	Andy Nelson, Head of Ecommerce at SimpliSafe Nicholas Henderson, Head of Digital Strategy at Hari Mari Warren Borthwick, VP of Sales at GroupBy
4:35-5 p.m.
Panel Discussion: How Supercharged Data Is Creating Super VIP Loyalty Programs
Andrew Blachman, COO at Tophatter Allie Donovan, Senior Director of CRM & Retention at Boxed

And, of course, all the keynote speakers are essential viewing. Thankfully, you don’t have to choose between them. We’re especially looking forward to The Truth About Retail Personalization, from our own Erik Archer Smith.

If you’re headed to eTail East, you can request a meeting with one of our Treasure Data CDP experts to see how we can connect your entire martech stack for better insights. Or you can stop by Booth #405 on the exhibit floor, and we’ll show you some great options for using your data more effectively to drive sales and create omnichannel customer experiences that convert. See you there!

Treasure Data

Treasure Data is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement technology stacks to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data helps brands give millions of customers and prospects the feeling that each is the one and only. With its ability to create true, unified views of each individual, Treasure Data CDP is central for enterprises who want to know who is ready to buy, plus when and how to drive them to convert. Flexible, tech-agnostic, and infinitely scalable, Treasure Data provides fast time to value even in the most complex environments.

The Data Nerd’s Guide to eTail East

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