Big Data Simplified: Why it Matters

B2B buyers are looking for authentic brand experiences. So we asked B2B marketing expert Tom Pick to share tips and strategies for marketers striving to connect with customers and outpace the competition.

Martech isn’t just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn’t have to break the bank. Cost-effective martech options—with AI-assisted marketing power—can help your small-to-midsize business gain a competitive edge.

Even if you’re a decision maker who’s used to hearing a lot of plucky pitches, an 802% ROI on a customer data platform (CDP) is a pretty audacious claim. You’d be right to scrutinize the calculations very, very carefully.